![]() A website search is also a way to increase organic engagement and users’ trust and make your site more credible in the eyes of Google. But the truth is that it has much more benefits than mere SEO help. Sure thing, a site search for keywords can greatly boost your content strategy. How to find keywords on a competitor’s website This lets Google build stronger ties between topics (read: train its AI) and better understand the entities you mention. When crawling your page, Google does not only look at the target keyword but reads the surrounding context (semantically related keywords). Your goal here is to minimize the keyword gap and include competitors’ keywords in your content thus taking a part of competitors’ traffic. It’s a common case that your site’s content doesn’t feature the keywords your competitors use. While some keywords may not be relevant to your niche or product, I’m sure that 85% of them will be a nice boost to your content strategy. When you’re digging through a competitor’s site’s pages, you’re likely to find content topics that you don’t have on your site. For example, it can help you with the following: Discover new content ideas Why is a site search useful?Ī website search for keywords can greatly complement your SEO strategy. Most often, this technique is used as part of a keyword research process, aimed at discovering the top keywords of your competitors and filling the keyword gap. What is a site search for keywords?Ī site search is a process of finding specific keywords or pieces of content on a website under consideration. In today’s post, I’ll show how to quickly find keywords on any website including your competitors, choose the ones relevant to you, and properly apply them to your SEO strategy. The easiest way to do so is to check the keywords your competitors already use, as those ones surely bring impressions and clicks (otherwise, your competitors would not use them). Use Rank Tracker’s Ranking Keywords moduleĮvery time you create a new page or remaster an existing one, you start off with choosing the right keywords for your content. Explore a website with Google Keyword Planner How to find keywords on a competitor’s website.
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